Terms & Conditions

1. About these terms

These Terms & Conditions apply to the Scalyo website at scalyo.co, to our web application at app.scalyo.co (the “App”), and to the analytics services we provide (together, the “Services”). Scalyo operates from India and works with business clients in India and the United States. By using the Services you agree to these terms. If you use them on behalf of a company, you confirm you have the authority to bind that company.

If you and Scalyo sign a separate agreement or order form, that document prevails over these terms wherever the two differ.

2. Our services

Scalyo provides AI-assisted analysis of marketing and business data, together with related tools and custom analytical work, delivered through the App and otherwise. The scope, deliverables, timelines and fees for any engagement are set out in an order form or other written agreement.

3. Your account

Access to the App is for authorised users of our clients only. You must keep your login details confidential, tell us promptly if you think your account has been compromised, and you are responsible for activity under your account.

4. Client Data and Company Information

To deliver the Services, you may give us access to your marketing, advertising, website and business data (“Client Data”), for example from advertising platforms, analytics tools or your data warehouse. You may also add information about your company, such as product launches, campaigns, promotions and positioning (“Company Information”), so that Scalyo can understand your business.

You keep all rights in your Client Data and Company Information. You give Scalyo a limited right to access, store and process them only to provide, support and improve the Services for you, including retrieving relevant Company Information to answer your questions. We do not make them available to other clients, and we do not sell them.

You are responsible for having the rights, permissions and notices needed to share this information with us, including any required consent from your own customers and website visitors. Please do not share payment card numbers, government ID numbers, health information or other highly sensitive data unless we have agreed to it in writing.

5. AI, data science models and insights

Scalyo uses AI language models, including models operated by third-party providers, and trains small statistical and machine-learning models on your Client Data inside the App to produce analyses and forecasts for you.

We do not send your complete datasets to AI model providers. We send only what is needed for a task, such as a small sample of rows, summaries or aggregated statistics, together with relevant Company Information. A sample can occasionally include personal data, so please avoid sharing personal data we do not need.

Models we train on your Client Data are used to deliver the Services to you and are kept separate from other clients’ data. Our analyses and recommendations are produced with the help of AI and statistical methods and depend on the quality and completeness of the data available. They support your decisions; we do not guarantee any particular business result, and you should apply your own judgment before acting on them.

6. Security, storage and location of data

We use reasonable technical and organisational measures to protect Client Data and Company Information, and we limit access to people who need it to deliver the Services. No system is completely secure, so we cannot guarantee absolute security.

Your information may be stored and processed on cloud infrastructure and with service providers in India, the United States or other countries. Where applicable law requires it, such as India’s Digital Personal Data Protection Act, 2023 or US state privacy laws, we will handle personal data in line with those laws and, on request, enter into a data processing agreement with you.

7. Third-party platforms

Some Services connect to third-party platforms such as Google Ads, Google Analytics, Meta and TikTok. Your use of those platforms is governed by their own terms and policies, and you are responsible for complying with them. We are not responsible for changes to, or outages of, third-party platforms.

8. Approvals and changes to your accounts

Scalyo makes recommendations. Any change that writes to your advertising or other connected accounts is made only after you approve it, and you are responsible for the changes you approve.

9. Acceptable use

You agree not to misuse the Services, including by trying to disrupt or gain unauthorised access to them, using them to break the law, or breaching the terms of any platform you connect to them.

10. Fees and confidentiality

Fees are as set out in your order form or agreement and, unless stated otherwise, exclude taxes such as GST or sales tax, which you are responsible for. Each party agrees to keep the other’s non-public business information confidential and to use it only for the purposes of the engagement, except where disclosure is required by law.

11. Intellectual property

Scalyo and its licensors own the website, App, software, methods and tools we provide. These terms do not transfer that ownership to you. You receive a limited, non-exclusive right to use the Services for your own business as agreed with us. Your Client Data, your Company Information, and the reports we deliver to you that are based on them, remain yours.

12. Disclaimers and limitation of liability

The website and Services are provided “as is”, and to the fullest extent permitted by law we disclaim all implied warranties. To the fullest extent permitted by law, Scalyo is not liable for indirect, incidental or consequential losses, or for loss of profit, revenue or data. Our total liability for any claim arising from the Services is limited to the fees you paid us in the 12 months before the claim arose. Nothing in these terms excludes liability that cannot be excluded by law.

13. Term and termination

Either party may end an engagement as set out in the agreement between us. We may suspend access if these terms are breached. After an engagement ends, we will, on your written request, delete or return your Client Data and Company Information within a reasonable period, except where we must keep it by law.

14. Website, cookies and contact form

Our website at scalyo.co uses cookies and similar technologies, including Google’s advertising and measurement tags, to understand how the site is used and to measure our advertising. If you contact us through the form on this site, we use the details you provide only to respond to you and to manage our business relationship with you. Our Privacy Policy, at /privacy, explains in more detail how we handle personal data.

15. Governing law, disputes and contact

These terms are governed by the laws of India. We will first try to resolve any dispute in good faith. If that does not work, the courts in India will have exclusive jurisdiction, except that nothing here limits any right you have under law that cannot be waived. We may update these terms from time to time, and the latest version will always be on this page. Questions can be sent to sunayna@scalyo.co.